Ask any Volvo owner why they love their Volvo and (more than likely) you will hear, “Safety.”
But you’ll probably also hear Volvos described as:
Volvo has historically proven that simple, solidly-built vehicles can hold their own in this age of design-oriented cars.
Safety, however, has been a Volvo core value ever since the company’s founding in 1927.
Volvo safety improvements and innovations include:
- 3-point seat belt (today’s standard)
- Front Underrun Protection system
- Deformable Steering Wheel
- Driver Alert Support
- Lane Keeping Support (LKS)
- Automatic emergency brake system (AEBS)
- City Safety
Volvo has achieved top scores in crashworthiness tests covering small overlap, moderate overlap, side, roof strength, head restraints, and seats.
Most recently, Volvo’s XC90 was awarded the Top Safety Pick+ rating from the American Insurance Institute for Highway Safety (IIHS). The XC90 was also named Motor Trend’s SUV of the Year for the second time, setting a new standard for the luxury SUV segment.
Safe and Luxurious
Volvo has also long been synonymous with quality, luxury, and sophistication. As consumers’ expectations and perceptions of what constitutes luxury continue to evolve, so must the definitions of luxury as held by auto manufacturers.
Real-time innovation, constant access and connectivity, and a growing appreciation for craftsmanship are just some of the key trends that Volvo has identified as contributing to what consumers see as a more fulfilling life experience. The XC90 SUV and S80 Executive are just two of Volvos many vehicles that showcase the company’s latest technology and patented active safety systems.
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