Ford & Customer Satisfaction
What matters to you matters to Ford. Ford Motor consistently wins accolades for most-loyal customers and loyalty to make categories in the annual IHS Automotive Loyalty Awards.
Brand loyalty is when customers continue buying products from a company, year after year, regardless of what critics, the media, friends, and family may have to say about the company.
Let’s look at some of the reasons Ford stands out:
Ford Understands and Respects Customers
Ford makes an effort to understand customer needs.
The company employs a global network of experts to ensure that it fully knows its customers – what they like to do, what music they listen to, what types of food they eat, the clothing styles they wear, and where they shop.
Ford also maintains an active social media presence, engaging its customers and giving them opportunities to share their experiences and opinions. Employees and customers are encouraged to have open dialogues and to contribute constructive criticisms alongside positive experiences.
Ford Looks to the Future
Ford monitors global market trends, shifting consumer interests, and social and political developments in order to guide future product and technology developments. The company continually works to build affordable vehicles that satisfy the wants, needs, and desires of its customers.
Ford’s History of Quality
Beginning from the pioneering days of Henry Ford’s assembly line, quality has always been an integral component of Ford’s business. Every Ford car and truck is tested to meet the highest standards of quality and functionality.
Ford Sets Standards for Safety
Ford consistently sets the standards for safety. The National Highway Traffic Association (NHTSA) and the Insurance Institute for Highway Safety (IIHS) award top safety scores to Ford cars and trucks year after year.
Ford Leads with Innovation
Ford embraces challenges with a willingness to fail in order to thrive.
Technologies like SYNC AppLink, MyKey Do Not Disturb, MyFord Touch, inflatable seat belts, and active park assist are all part of Ford’s efforts to lead the industry instead of following the competition.
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